PPC & Paid Search Services: Stop Paying for Clicks That Were Never Going to Convert
I Fix Wasted Spend, Poor Quality Scores & Paid/Organic Conflict That Cap ROI
Most Google Ads accounts bleed budget on broad match terms, weak Quality Scores, and campaigns that quietly compete with their own organic rankings. I restructure account architecture, negative keyword systems, and remarketing funnels so every dollar of ad spend earns its keep.
Solutions & Specializations
Select an area of expertise to review core campaign actions, expected KPI results, and case study applications.
Campaign Architecture & Bid Strategy
Structure That Matches Buyer Intent
Account structure built around funnel stage and buyer intent, rather than product taxonomy alone, is what makes every other optimization compound instead of fight itself.
- • Intent-Based Campaign Structuring
- • Bid Strategy Selection & Testing
- • Ad Group Segmentation
- • Budget Allocation by Funnel Stage
Account Structure Built Around Buyer Intent
See how restructuring campaign architecture helped scale a Marketing Doorway client's revenue from $63,000 to $100,000 in two months.
Negative Keyword Sculpting
Stop Paying for the Wrong Searches
Broad and phrase match campaigns without disciplined negative keyword lists bleed budget on searches that were never going to convert. I build and continuously refine negative keyword lists using real search term reports, cutting wasted spend without cutting genuine reach.
- • Search Term Report Mining
- • Shared Negative List Architecture
- • Match-Type Cannibalization Review
- • Ongoing Weekly Refinement Cadence
Wasted Spend Eliminated Without Losing Reach
See how Marketing Doorway scaled client revenue from $63,000 to $100,000 in just 2 months with rapid keyword and campaign restructuring.
Remarketing & Retargeting Funnels
Recapture Warm Visitors
Layered remarketing audiences recapture visitors at different stages of intent instead of treating every past visitor identically.
- • Audience Segmentation by Intent
- • Layered Remarketing Campaigns
- • Frequency Cap & Fatigue Management
- • Cross-Device Retargeting
Layered Funnels Instead of One-Size Remarketing
Layered remarketing was part of the rapid campaign work behind a client's jump from $63,000 to $100,000 in revenue.
Shopping & Performance Max Campaigns
Product Feed-Driven Growth
Feed quality, asset groups, and audience signals still meaningfully influence Performance Max results despite its reduced manual control.
- • Product Feed Optimization
- • Asset Group Structuring
- • Audience Signal Configuration
- • Performance Max Segmentation
Every Available Performance Max Lever Optimized
Feed and asset group discipline apply the same rigor used across every managed campaigns retainer.
Landing Page & Quality Score Alignment
Lower CPCs, Higher Ad Rank
Message-match between ad copy and landing page content is one of the highest-leverage, most overlooked levers for lowering CPCs.
- • Message-Match Landing Page Fixes
- • Quality Score Diagnostic
- • Ad Copy-to-Page Alignment
- • Quality Score Trend Monitoring
Higher Ad Rank at a Lower Cost Per Click
Landing page alignment was one of the fastest wins in the campaign restructure that scaled revenue to $100,000.
Cross-Channel Paid-to-Organic Synergy
Stop Competing With Yourself
Paying for clicks on terms you already rank #1 for organically wastes budget that could scale genuinely incremental campaigns.
- • Paid/Organic Overlap Analysis
- • Budget Reallocation Strategy
- • Incrementality Testing
- • Cross-Channel Reporting
Paid Spend Redirected to Incremental Terms
Cross-channel budget mapping combined paid and organic work in the same account restructure playbook.
Conversion Tracking & Attribution
Know What's Actually Working
Reported performance is only as good as the tracking behind it, so server-side and GA4 setup gets audited before any optimization begins.
- • Server-Side Conversion Tracking
- • GA4 & Google Ads Integration
- • Offline Conversion Import
- • Attribution Model Review
Reported Performance Matches Actual Revenue
Accurate attribution was verified before and after the campaign restructure that scaled revenue to $100,000.
When Should You Hire Me As Your PPC Consultant?
Paid search rewards precision and punishes neglect fast. Here is when founders and marketing leads bring me in:
Wasted Spend on Broad Terms
Broad match keywords are matching to loosely related searches that consume budget without ever converting, and nobody has audited the search term report in months.
Poor Quality Score, High CPCs
Low Quality Scores from weak landing page relevance are forcing you to pay a premium for the same ad position competitors get more cheaply.
No Retargeting Funnel
Visitors who almost converted leave and never come back, because there's no remarketing funnel recapturing that warm, high-intent traffic.
Paid & Organic Working Against Each Other
You're paying for clicks on terms you already rank #1 for organically, and nobody has mapped where paid budget should stop and organic should take over.
Work Directly With Ibrahim Sakib: Get My Free Wasted Spend Audit
I personally review your account structure, search term reports, and Quality Scores to uncover exactly where budget is leaking. No sales reps, just direct senior advisory.
Core PPC & Paid Search Services Breakdown
Six disciplines I apply on every paid search engagement, independent of which specific platform first brought you in.
Campaign Architecture & Bid Strategy
Account restructuring around buyer intent and funnel stage, paired with a bid strategy matched to your actual conversion data volume.
Negative Keyword Systems
Shared negative keyword lists built from real search term data and refined on a weekly cadence.
Landing Page & Quality Score Optimization
Message-match improvements between ad copy and landing pages that lift Quality Score and lower CPCs.
Remarketing Funnels
Layered audience remarketing campaigns that recapture visitors at different stages of purchase intent.
Shopping & Performance Max Management
Product feed optimization and asset group structuring for Shopping and Performance Max campaigns.
Attribution & Conversion Tracking
Server-side and GA4 conversion tracking setup so reported performance reflects actual revenue impact.
The 4-Stage Working Framework
A disciplined sprint structure built to find and fix wasted spend fast, then compound ROI month over month.
Account Audit & Wasted Spend Analysis
We audit campaign structure, search term reports, Quality Scores, and conversion tracking accuracy to quantify exactly where budget is leaking.
- — Full search term report mining
- — Quality Score & Ad Rank diagnosis
- — Conversion tracking accuracy audit
Campaign Restructure & Negative Keyword Build
We rebuild campaign and ad group structure around intent, and deploy shared negative keyword lists to stop the bleeding immediately.
- — Intent-based campaign restructuring
- — Shared negative keyword list deployment
- — Bid strategy realignment
Landing Page & Quality Score Optimization
We align landing page messaging with ad copy and search intent to lift Quality Score and reduce cost per click.
- — Message-match landing page fixes
- — Quality Score monitoring & iteration
- — Remarketing audience layering
Scaling & Cross-Channel Synergy
We map where paid budget should scale back as organic rankings improve, and reinvest savings into higher-intent campaigns.
- — Monthly wasted spend reporting
- — Paid-to-organic budget reallocation
- — Ongoing negative keyword refinement
Our Tech Stack = Your Paid Search Dominance
Platform-native and third-party tooling for account auditing, bid management, and cross-channel attribution.
Clear, Tangible Deliverables You Actually Own
No vague presentations. You receive a documented audit, a restructured account, and a dashboard tracking every dollar of spend against revenue.
Wasted Spend & Account Audit Report
A full breakdown of where budget is leaking across campaigns, ad groups, and search terms.
Restructured Campaigns & Negative Keyword List
A rebuilt account architecture with shared negative keyword lists ready to deploy.
Landing Page Alignment Kit
Message-match recommendations connecting your top ad groups to the landing pages that should serve them.
Attribution Dashboard
A live GA4/Looker Studio dashboard tracking spend, conversions, and ROI by campaign and channel.
$63,000 to $100,000 Revenue in 2 Months for Marketing Doorway's Client
“Ibrahim restructured our campaigns and cut dead weight from our keyword list almost immediately. Revenue jumped from $63,000 to $100,000 in just two months without increasing our budget.”
Schedule a Confidential Strategy Call With Ibrahim
Let's review your account structure, search term reports, and current Quality Scores to determine if my advisory is the right fit.
Frequently Asked Questions
What's a typical minimum ad spend to work with you? expand_more
There's no hard minimum, but accounts spending under roughly $2,000/month in ad spend usually see more value starting with organic SEO work first, since paid budget alone won't generate enough data to optimize quickly.
How quickly will we see results from an account restructure? expand_more
Search term and negative keyword fixes typically show reduced wasted spend within 1-2 weeks. Quality Score and CPC improvements usually compound over 30-60 days.
Do remarketing campaigns raise privacy concerns? expand_more
Remarketing is built using platform-compliant, consent-based audience lists, and I ensure your tag setup respects applicable cookie consent and privacy regulations for your target markets.
Is Performance Max a 'black box' I can't control? expand_more
Performance Max reduces some manual control, but feed quality, asset groups, and audience signals still meaningfully influence performance. I optimize every lever that remains available.
Should paid search stop once we rank organically? expand_more
Not always. Paid and organic often serve different purposes, such as defending brand terms or capturing immediate high-intent traffic, but the budget allocation between them should be reviewed regularly, not left on autopilot.